Behavioral Change

Understanding the role that we as a creative agency have to our society in imparting knowledge to it

through education and information that will be useful in creating a better tomorrow for our people, we initiated and executed a successful Behavioral Change Campaign (BCC).

WANA TOUR & SEX TOUR

Taking place in Dar Es Salaam and Mwanza, these two HIV/AIDS awareness campaigns were initiated with a goal of reminding the society who seem to have neglected at large about the presence of HIV/AIDS and urging them to be precautious of their actions for a better future of both themselves and their society as a whole.

Knowing the importance of digital influence in sending out a message, we used Idris Sultan as the face of our campaign, a strategic approach that was a success. In both these two events, we managed to reach out to a large number of people in Dar Es Salaam and Mwanza and convinced them to do a health check-up on our on-ground hubs that were set on the event. We partnered in this campaign with different health share holders including The US Embassy in Tanzania, Pepfar and ICAP.

CAMPAIGN

‘Ishi Kimkakati’ Like its name, which is the Swahili for ‘Live Strategically’ is a Behavioral Change Campaign that urges Youths to think strategically before engaging in any act that might ruin their lives. Be it in drugs, unsafe sex, and any other action that might threaten their well being.

Strategic Partner & Advisor
Managing Partner / Founder at WestCap

Over 25 years, L.T. has established a career as a distinctive operator, serial entrepreneur and forward-looking investor. As an operator, L.T. has served in executive-level roles at leading, global institutions Merrill Lynch (COO, CFO, Risk Committee, Head of Corp. Dev. and eCommerce), Blackstone (CFO, Management and Risk Committee Member, Head of the Innovations Fund and Blackstone Treasury Solutions fund) and Airbnb (CFO, Head of Payments, Customer Experience & Corporate Development). His tenure at each institution coincided with periods of their greatest innovation and transformational growth.

As an entrepreneur, L.T. was a founding partner or early investor behind several tech-enabled, disruptive businesses across e-commerce, private markets technology and cyber-security. During his time at Merrill and Blackstone, L.T. deployed ~$500M of capital, returning ~$1,600M (without ever taking a loss). As an individual investor, L.T. has managed his own portfolio of investments via a family office for over 25 years, which recently evolved into WestCap, an innovative investment and advisory platform. L.T.’s WestCap investments include early positions in fast-growing market leaders such as Ipreo (founder), TheMarkets.com (co-founder), CNBC.com, BreakingMedia, Point, Belong, Addepar, SpaceX, Viagogo, Oxford Nanopore, Sonder and Airbnb.

L.T. earned a BA, MBA, and JD from Georgetown University, where he now serves on the Board of Directors and on the Endowment Committee and has been a consistent supporter of scholarships through his foundation.

CAMPAIGN

Ishi Kimkakati’ Like its name, which is the Swahili for ‘Live Strategically’ is a Behavioral Change Campaign that urges Youths to think strategically before engaging in any act that might ruin their lives. Be it in drugs, unsafe sex, and any other action that might threaten their well being.

This is our ongoing campaign that will feature famous names in different fields of art in our country, with intentions of reaching out to a large number of youths. Hamisa Mobetto, Idris Sultan, Juma Jux and Jaymondy will all take part in digital and on-ground activations of the campaign that will be divided into four phases with a certainty of impact to the targeted audience.